When Chris Morrison launched RETSY in 2020, he envisioned a modern luxury brand built on precision and excellence. However, as the brokerage scaled, disconnected tools and manual processes began to slow agents down and threaten brand consistency.

By partnering with Rechat, RETSY unified its CRM and marketing into a single, Al-powered "Super App". This shift allowed agents to launch premium, white-labeled campaigns in minutes, helping the brokerage surpass $5.1 billion in total sales volume while maintaining an elite standard of service.